Boylesports to launch live Virtual Betting Channel

Boylesports

Popular Irish bookmaker Boylesports has announced that intends to extend the range of services offered to its customers with the launch of a new and exclusive Virtual Betting Channel...

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The leading Irish independent bookmaker has released details of its latest deal, which sees a partnership formed with British server-based online gaming specialists Inspired Gaming Group – Boylesports will become the first major customers to make use of their Virtual Betting Channel (VBC) service.

The VBC went live earlier in the week and is part of a collaborative effort between Satellite Information Services (SIS) and Inspired Gaming Group's Sports division. The new service will enable Boylesports to offer its customers an extensive portfolio of live online betting viewing; this will include horse racing, dog racing and even soccer – access to the VBC service will be available throughout all 160 of Boylesports' shops.

“We're very excited to be launching the new VBC channel in BoyleSports shops,” said John Boyle, Chief Executive Officer for BoyleSports.

“Product innovation in the retail betting market is vital to success and I'm sure this new service will help us reach new audiences and keep us at the forefront of retail betting in Ireland.” commented Mr Boyle.

The VBC service is due to broadcast over 170 different sporting events each day, with more gaming content planned to be added in the very near future, as well as a larger variety of sports to be added 'in the second quarter of 2011'.

Virtual Sports Managing Director for Inspired, Steve Rogers, said: “We are delighted to have secured such a prestigious client as BoyleSports for the VBC,”

“We knew that, together with SIS, we would be able to deliver a compelling offer to the independent market and we are extremely pleased with the channel that we have produced.” he added.

Get playing over at Boylesports and take a look at their new Live Betting channel today!

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