Open Bet prepares multi-million pound software deal with Ladbrokes

Ladbrokes is one of United Kingdom's leading gambling providers; it appears as though they are continuing their efforts towards global market domination as they prepare yet another huge deal...

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The latest partners to join Ladbrokes in their expansion efforts are online gambling and sportsbook software provider Open Bet; the two companies are preparing to sign a multi-million pound deal, which is thought to last over several years. The deal will extend the existing professional relationship between the two companies; Open Bet will continue to supply Ladbrokes with sportsbook software, as well as expand their offerings into Open Bet's online Product Roadmap and Remote Gaming Interface (RGI). The new deal will provide Ladbrokes with access to what is widely believed to be one of the quickest expanding and largest portfolios of gaming content on the internet.

Richard Glynn, chief executive officer of Ladbrokes, spoke about the deal which is currently being inked between the two top industry names, saying:'We are pleased to extend our long-standing relationship with OpenBet through a more flexible agreement which offers revenue opportunities to both parties and increases the range of games we offer. This is another step on the road to developing a unique Ladbrokes customer experience.”

Meanwhile, chief executive officer of Open Bet, David Loveday, also gave his insight into the new deal: “We have had a long and productive relationship with Ladbrokes and we look forward to the years ahead. Today’s announcement is confirmation that OpenBet not only delivers what our customers need but that we develop the necessary products that enable them to continue to grow while offering their customers the very best content and gaming experience available.”

Ladbrokes customers have been informed that it will be very much 'business as usual' regarding their online products.

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